I'm Alex — a founder and technologist mainly based in LA. I love leading happy teams, exploring the edges of tech and culture, and unlocking creativity in others.
I've been lucky to advise and invest in exceptional founders and funds like Variant Fund, Marketplace Capital, Outside VC, Classy (acquired by GoFundMe), Flextrip (acquired by Nor1), FullContact, Maude, Overnight, Pluto Labs, Heights Labs, Bop, and others. I'm actively investing in exceptional founders — if you're building something cool, hit me up.
Most of my projects have focused on building tools and platforms for creators. I like helping others express themselves and grow their creative practice.
Here's what I've been up to:
Bluesky
In 2025, I joined Bluesky as Head of Product. I've realized that many of the issues we face as a society today are downstream of how social media has changed over the last decade. Bluesky's team is a unique group of people who genuinely care about making social fun again. That resonates with me deeply and I'm excited to be a part of that change.
Medium
I joined Medium in 2021 when they acquired my previous company,
Knowable. At the time, Medium was exploring audio and other
novel formats. I spun up a team to bring text-to-speech to the
platform, making millions of posts listenable. Listeners told us
they loved being able to enjoy Medium hands-free and
screen-free.
With audio rolled out, I was asked to lead product
for a large part of the org. I founded a cross-functional growth
team spanning product, design, engineering, data science, and
content. Together, we flipped Medium's growth curve and tripled
new customers, driving an 8-figure increase in ARR in months.
This changed the course of the company and put it on a solid
path to profitability. We also launched new premium features
along with a new membership tier called "Friends of Medium"
which gave members a deeper way to support writers financially.
You can
read about it here.
Knowable
I co-founded Knowable, an app for audio-first learning backed by Andreessen Horowitz. Knowable started as a curated set of audio courses we produced with interesting people like Alexis Ohanian, Chris Paul, Scott Kelly, Celeste Headlee, and Mark Bittman. Later, it evolved into a creator platform, making it easy to create and monetize interactive audio courses. Hundreds of subject matter experts produced high-quality courses on our platform and earned a share of revenue. Knowable was acquired by Medium in 2021, and the content library was later licensed to LinkedIn. Read about the acquisiton in Techcrunch.
Vidme
I co-founded Vidme, a video platform for creators backed by Upfront Ventures, First Round Capital, Initialized, NEA, and other great investors. Vidme was the first non-live video platform to merge native membership features (à la Patreon) with rapid publishing tools (à la Imgur). It reached about 25M monthly active users at its peak and delivered billions of video views over its lifetime. Vidme's assets were sold to Giphy in 2018. After Facebook acquired Giphy, they let the domain expire. Entropy is a fundamental law of the universe. Read about Vidme in TechCrunch and Variety.
SocialEngine
When I was a college student, I co-founded SocialEngine, a white-label social network platform. Customers like Apple, EA, Mastercard, and NASA used our software to power their own community websites, along with thousands of other niche groups. We boostrapped it to 7-figure ARR and profitability before joining the Techstars Boulder accelerator program. We later sold the company to Room 214, a digital agency.
BlogHoster
As a high school student, I co-founded BlogHoster, a white-label version of Blogger. This gave me an early taste of product-building and entrepreneurship that would leave me addicted for life. Thousands of customers used BlogHoster to create their own self-hosted blogging networks. BlogHoster was acquired by UK-based publisher Splashpress Media.
Some of my weekend projects
Curate LA — an app, website and newsletter I co-created a while ago to help people discover the best of LA's art and creative culture. We partner with museums, galleries, and alt spaces to make art experiences more accessible to everyone. Read about it in VICE.
Represent LA — a (now defunct) open source map of LA's startup scene back in 2012. Read about it in the LA Times, The New York Times, Forbes.
Nullcase — an iPhone case I created that helps you spend less time on your phone by putting it in a mini jail.
And yes, that's actually my face. Thanks for reading!
